Top AI Tools Every Real Estate Agent Should Use in 2025
Real estate is changing fast. One big reason? Artificial Intelligence (AI).
AI tools help agents work faster, smarter, and better. They can find leads, write listings, and even stage homes, all without extra effort.
If you are a real estate agent, it is the time for you to start using AI. This post will show you the best AI tools and how they can help your business grow.
What Is AI in Real Estate?
AI in real estate uses smart tools to make work easier and faster. The AI Tools can help you with pricing homes, finding the right buyers, and matching people with properties. Agents can use AI to manage listings, answer customer questions, and save time. It also gives helpful insights from data to support better decisions. Overall, AI makes real estate more efficient and accurate.
In real estate, AI can,
- Write property descriptions
- Predict home prices
- Find good leads
- Create virtual home tours
- Share insights about neighborhoods
It saves time and helps you give better service to your clients.
Why Real Estate Agents Should Use AI
Real estate agents should use AI to save time and work smarter. AI helps find leads and match buyers quickly. It also improves your decision making effort with data insights. Plus, it boosts customer service with fast, accurate responses.
With AI, you can:
- Save time
- Answer leads faster
- Give buyers better property matches
- Write content quickly
- Sell more homes
Agents using AI have a big advantage!
Top AI Tools for Real Estate Agents
Here are the best AI tools to use in 2025. Each one helps with a separate part of your work in real estate brokering.
01. Zillow Premier Agent
Zillow Premier Agent is a paid advertising program that connects real estate professionals with active buyers and sellers through Zillow, Trulia, and StreetEasy. Agents receive leads via live calls, emails, and tour requests by advertising in specific ZIP codes. The program offers enhanced visibility, priority placement in property listings, and access to tools like a CRM system and analytics to help agents manage and convert leads effectively.
Pricing varies based on factors such as market demand and competition, with average costs ranging from $300 to $1,000 per month, depending on the area. Many agents find it valuable for generating quality leads and growing their business even through the platform’s cost may be higher than some alternatives.
What it does: Sends leads from Zillow directly to you.
Best for: Getting high-quality buyer leads
Link: zillow.com/premier-agent/
Why it is great,
- Matches leads to your area
- Helps you stay organized
- Includes a free CRM
Key features,
- Lead Generation: Connects agents with active buyers and sellers through live calls, emails, and tour requests.
- My Agent: Allows clients to share their home search activities, enabling agents to provide personalized assistance.
- CRM Integration: Offers a customer relationship management system to track and manage leads, schedule follow-ups, and monitor communication.
- Performance Analytics: Provides detailed insights into listing performance and lead engagement to refine marketing strategies.
- Agent Profile Page: Customizable profiles that enhance credibility by showcasing expertise, reviews, and past sales.
- Third-Party Integrations: Seamless integration with various third-party solutions for more comprehensive functionality.
- Mobile App: Manage leads, contacts, and listings on-the-go with the Zillow Premier Agent mobile application.
02. ChatGPT / Jasper
ChatGPT and Jasper are powerful AI tools that real estate agents can use to create engaging and professional content quickly. ChatGPT helps agents draft clear property descriptions, answer client questions, and generate ideas for marketing materials with natural, conversational language. Jasper is especially useful for crafting persuasive listings, email campaigns, and social media posts using tailored templates. Together, these AI tools save time and improve communication, helping agents connect better with clients and grow their business.
What it does: Writes real estate content for you.
Best for: Agents who need help with writing.
Link: chatgpt.com , jasper.ai
Why it is great:
- Write listings fast
- Create social media posts
- Works in many languages
Key features,
- Content Generation: Quickly create property descriptions, emails, and marketing copy.
- Natural Language: Produces clear, conversational, and engaging text.
- Marketing Templates (Jasper): Offers specialized templates for listings, ads, and social media posts.
- Client Communication: Helps draft responses to common client questions.
- Time-Saving: Speeds up content creation to focus more on client relationships.
- Creative Support: Assists with brainstorming ideas for campaigns and promotions.
03. Follow Up Boss (with AI)
Follow Up Boss is a comprehensive CRM designed specifically for real estate professionals, integrating AI to streamline lead management and enhance productivity. Its AI-powered features include smart call summaries, automated task suggestions, and personalized message drafting, allowing agents to engage with leads more efficiently. The platform’s integration with Ace AI further enhances its capabilities by enabling voice commands and real-time automation, reducing manual workload.
Additionally, Follow Up Boss offers a built-in dialer with automatic call tracking and AI-generated summaries, ensuring seamless communication and follow-up. With over 250 integrations, it provides a unified solution for managing leads, communication, and tasks, making it a valuable tool for real estate teams aiming to improve efficiency and close rates.
What it does: A CRM that uses AI to track and follow leads.
Best for: Teams with lots of leads to manage.
Link: followupboss.com
Why it is great:
- Sends smart follow-ups
- Suggests best times to reach out
- Helps manage contacts
Key features:
- AI-Powered Call Summaries: Automatically generates detailed summaries of phone calls.
- Automated Task Suggestions: AI recommends next steps to keep leads moving forward.
- Personalized Message Drafting: Helps create tailored emails and texts for better client engagement.
- Built-in Dialer with Call Tracking: Enables seamless calling and tracks all communications automatically.
- Voice Command Integration: Allows hands-free operation through AI-powered voice commands (via Ace AI).
- Lead and Task Management: Centralizes all leads, contacts, and follow-up tasks in one platform.
- Over 250 Integrations: Connects easily with other real estate tools and platforms for streamlined workflows.
04. Structurely
Structurely is an AI tool made for real estate agents. It uses a virtual assistant named Aisa Holmes to talk to leads through text, email, or web chat. Aisa sends quick replies and asks questions about the lead’s needs, like budget or timeline. It can follow up with leads for up to a year and helps schedule appointments. Structurely connects with CRMs like Follow Up Boss and Salesforce to keep everything in sync. The messages feel human, with small typos, natural delays, and friendly tone. If the conversation gets complex, Aisa can hand it over to a real person. Agents using Structurely see more responses and more booked meetings.
What it does: An AI chatbot that talks to leads for you.
Best for: Agents who want to reply instantly, even when asleep
Link: structurely.com
Why it is great:
- Answers leads 24/7
- Feels like a real person
- Connects to your CRM
Key features:
- AI Assistant (Aisa Holmes): Sends instant replies to leads via SMS, email, or web chat.
- Lead Qualification: Asks smart questions about budget, timeline, financing, and more.
- Long-Term Follow-Up: Stays in touch with leads for up to 12 months.
- Appointment Scheduling: Helps book meetings with qualified leads automatically.
- CRM Integration: Works with tools like Follow Up Boss, kvCORE, and Salesforce.
- Human-Like Messaging: Uses typos, pauses, and friendly tone to sound real.
- Smart Handoff: Transfers conversations to a real agent when needed.
- Higher Response Rates: Helps agents get more replies and set more appointments.
05. Restb.ai
Restb.ai is a Barcelona-based AI platform built for real estate. It uses computer vision to analyze property photos with 99% accuracy. Its image tagging recognizes rooms, architectural styles, home features, and damage. Restb.ai can auto-generate image captions for SEO and accessibility. It helps search portals let users find homes visually by matching photos. It also picks best marketing images and flags duplicate or non-compliant files. The platform supports appraisal workflows, valuations, and consistent visual data across listings.
What it does: Looks at listing photos and adds smart tags.
Best for: Making your listings stand out online.
Link: restb.ai
Why it is great:
- Finds rooms and features in photos
- Helps listings show up in search
- Saves time labeling photos
Key features:
- Smart Image Tagging: It scans listing photos to detect rooms, home features, and design styles.
- AI-Powered Descriptions: It writes property descriptions using images, great for faster listings.
- SEO-Friendly Captions: It adds keywords to image captions to help your listings rank higher.
- Photo-Based Search: Buyers can upload a photo and find homes that look just like it.
- MLS Compliance Checks: It flags watermarks, people, or duplicate photos to meet listing rules.
- Appraisal Support: It helps with valuations by scoring home condition and finding similar sales.
- Faster Listing Creation: It auto-fills listing info, saving agents time and effort.
06. ReimagineHome.ai
ReimagineHome.ai is an AI tool made for real estate agents and home professionals. It lets you upload a photo of a room or outdoor space and instantly redesign it. You can add or remove furniture, change wall colors, or refresh the garden. It also allows sky replacement and full virtual staging. The tool works for any area, living rooms, kitchens, bathrooms, patios, and more. It is easy to use and doesn’t need design skills. Real estate agents can use it to create stunning visuals that attract more buyers and speed up sales.
What it does: Virtually stages rooms using AI.
Best for: Selling vacant homes online.
Link: reimaginehome.ai
Why it is great:
- Make empty rooms look amazing
- Choose styles you like
- Much cheaper than real staging
Key features:
- Virtual Staging: Instantly add stylish furniture and décor to empty rooms.
- Decluttering Tool: Remove mess or personal items from photos with one click.
- Room Redesign: Change wall colors, flooring, lighting, and layout digitally.
- Outdoor Makeovers: Update gardens, patios, driveways, and even the sky.
- Realistic Visuals: Generates high-quality, lifelike images to boost listing appeal.
- Multiple Style Options: Choose from various design styles like modern, rustic, or luxury.
- Easy to Use: No design experience required—just upload a photo and select changes.
- Faster Listings: Quickly improve property images and go to market sooner.
- Buyer Engagement: Helps buyers visualize the potential of the space, increasing interest and conversions.
07. Epique.ai
Epique.ai is a comprehensive AI platform designed to support real estate agents in various aspects of their business. It offers tools for generating property descriptions, creating blog posts, and automating email campaigns. The platform also provides features for crafting professional biographies, producing shareable success quotes for social media, and offering legal and broker advice. Additionally, Epique.ai includes an image generator to enhance marketing visuals and a lead generation idea tool to help agents expand their client base. These features aim to streamline marketing efforts, improve client engagement, and support agents in managing their operations more efficiently.
What it does: Creates content and follow-ups for you.
Best for: Agents who want to market more with less effort.
Link: epique.cloud/epique-ai/
Why it is great:
- Real estate content templates
- Writes newsletters and posts
- AI training included
Key features:
- Property Description Generator: Creates clear and engaging listing descriptions quickly.
- Blog Post Creator: Helps write informative articles to boost online presence.
- Email Campaign Automation: Designs and schedules marketing emails effortlessly.
- Professional Bio Builder: Crafts compelling agent biographies for websites and profiles.
- Social Media Content: Generates shareable success quotes and posts to engage followers.
- Legal and Broker Advice: Provides guidance on real estate regulations and best practices.
- Image Generator: Creates marketing visuals to enhance property promotion.
- Lead Generation Ideas: Offers creative strategies to attract new clients.
08. Compass AI Tools
Compass AI is a suite of tools designed to enhance the productivity and effectiveness of real estate agents. It offers features such as AI-powered writing assistants to generate listing descriptions and social media posts, streamlining content creation. The platform provides smart insights by analyzing buyer behavior, open house activity, and CRM data to identify follow-up opportunities. Agents can create customized listing presentations and manage client communications through real-time updates. Additionally, Compass AI automates contact management, organizes transaction timelines, and offers personalized recommendations to support agents throughout the sales process.
What it does: Offers pricing and trend tools (for Compass agents only).
Best for: Compass agents in busy markets.
Link: compass.com
Why it is great:
- Predicts home prices
- Tracks market changes
- Helps plan your listing strategy
Key features:
- AI-powered listing description generator
- Social media content suggestions
- Automated email drafting and follow-ups
- Voice-activated commands for hands-free work
- Business pipeline and transaction management
- Predictive analytics to identify likely sellers
- Real-time market trend and comparable sales data
- Unified platform for seamless workflow integration
How to Pick the Right AI Tool
Picking the right AI tool for real estate agents starts with understanding your specific needs. Are you looking to generate listings faster, improve lead follow-up, or enhance marketing efforts? Different tools focus on different tasks. For example, some AI tools specialize in writing property descriptions, while others focus on chatbots or virtual staging. Knowing your priorities helps narrow down the options.
Next, consider how the AI tool fits into your current workflow. Look for tools that integrate smoothly with your CRM, email, and other platforms you already use. Ease of use is also important, choose a tool with a simple interface that doesn’t require much technical skill. Many AI tools offer free trials or demos, so take advantage of these to see how well the tool works for you.
Finally, think about your budget and the value the AI tool offers. Some tools charge monthly fees, while others may have one-time costs. Compare features and prices to find the best fit for your business size and goals. Remember, the right AI tool should save you time, improve your client interactions, and help grow your real estate business without adding extra stress.
Simply, start with one tool that helps most with your current problem.
Here is how you can choose:
- What do you need help with? (Leads, writing, staging?)
- Is it easy to use?
- Does it work with your CRM or tools?
- Does the price fit your budget?
Try free versions first when possible.
Future of AI in Real Estate
The future of AI in real estate looks very promising. AI will continue to automate many tasks like lead management, property valuation, and marketing. This will help agents save time and focus more on building relationships with clients. AI-powered tools will also improve the accuracy of property pricing and market predictions, making decisions smarter and faster.
In addition, AI will enhance the home-buying experience for customers. Virtual tours, chatbots, and personalized recommendations will become more common. Buyers will get tailored property suggestions based on their preferences and behavior. Overall, AI will make the real estate process more efficient, transparent, and user-friendly for both agents and buyers.
AI is growing at high pace. Here is what to expect soon:
- Smart property suggestions based on buyer needs
- Voice assistants for real estate tasks
- Better neighborhood forecasts
- AI that understands emotions and talks better
Real estate is becoming smarter, and more personal with AI!
FAQs
Q1. What are AI tools in real estate?
AI tools are software that use artificial intelligence to automate tasks like lead management, marketing, property descriptions, and client communication.
Q2. How can AI tools help real estate agents?
They save time, improve accuracy, generate quality content, and enhance client engagement, allowing agents to focus on closing deals.
Q3. Which AI tools are best for generating property descriptions?
Tools like ChatGPT and Jasper excel at creating clear and attractive property listings quickly.
Q4. Can AI improve lead management for real estate agents?
Yes, AI-powered CRMs like Follow Up Boss automate follow-ups and help prioritize leads for better conversion.
Q5. Are AI chatbots effective for real estate customer support?
Definitely. Chatbots like Structurely provide instant responses and qualify leads 24/7, improving client experience.
Q6. How do AI tools assist in virtual staging and property visualization?
Tools like ReimagineHome.ai let agents digitally stage homes, refresh photos, and show buyers a property’s potential.
Q7. Can AI help with market analysis and property valuation?
Yes, platforms like Restb.ai and Compass AI offer data-driven insights to price homes accurately and analyze trends.
Q8. What AI tools are useful for automating email marketing campaigns?
Epique.ai and Jasper can draft personalized emails and schedule campaigns to nurture leads effectively.
Q9. How do AI-powered CRM systems benefit real estate agents?
They organize contacts, automate communication, track activities, and provide smart recommendations.
Q10. Are AI tools easy to use for agents without technical skills?
Most modern AI tools have user-friendly interfaces designed for easy use by agents of all skill levels.
Q11. Can AI tools integrate with existing real estate software?
Yes, many AI tools offer seamless integration with popular CRMs, listing platforms, and marketing tools.
Q12. How much do AI tools for real estate typically cost?
Pricing varies from free trials to monthly subscriptions ranging from affordable to premium, depending on features.
Q13. Do AI tools help in improving social media marketing for agents?
Yes, AI tools can suggest content ideas, write posts, and schedule publishing to boost engagement.
Q14. Can AI tools personalize property recommendations for buyers?
Absolutely. AI analyzes buyer preferences and behavior to suggest homes that match their needs.
Q15. What should agents consider when choosing an AI tool for their business?
Agents should look at their specific needs, ease of use, integration options, pricing, and how the tool will improve their workflow.
